Dryworld partnership a game changer for NZ Super Rugby Clubs
5 December 2023
The New Zealand Super Rugby Clubs are pleased to announce their partnership with Dryworld Brands Inc. as their exclusive official compression partner.
The five-year deal will see Dryworld provide co-branded performance compression gear for both the New Zealand DHL Super Rugby Pacific and Sky Super Rugby Aupiki teams.
To ensure a streamlined shopping experience for fans, Dryworld will supply their co-branded products through the club's recently announced retail partner, Legends. This collaboration will allow both Dryworld and the clubs to distribute the New Zealand Super Rugby Clubs brands and product range worldwide.
“This is a dream alignment in a sport we’ve loved all our lives,” said Dave Philips of Dryworld.
“Rugby is in our founder’s blood, and this opportunity has really brought the team together. This partnership shows our commitment to excellence in rugby and builds on the Ospreys partnership we announced in 2022.
"We’re excited to bring innovative products to market that have been developed for and with the New Zealand Super Rugby Clubs.”
Dryworld recently became the official provider for Welsh rugby club, Osprey, alongside their existing relationship with Super League Triathlon and their many other individual athlete partnerships.
Chiefs Rugby Club CEO Simon Graafhuis said: “It’s great that Dryworld has come on board as a partner of all five of the New Zealand Super Rugby Clubs.
“We think their gear is a great fit for the clubs, and we’re excited at the prospect of having our players in Dryworld's range of compression garments. It will be a game changer for our teams when it comes to recovery and the challenges of long-haul travel.”
Fans will be able to purchase the Dryworld range from January 2024 through the new centralised e-commerce platform.
Dryworld began when two professional rugby players needed to keep their feet dry in the wet coastal climate. No existing product provided the solution, so they created their own: Dryfeet Performance Footwear. From this original innovation, Dryworld continues to revolutionise the market. Founded in Victoria, British Columbia, Canada in 2010, Dryworld is a performance athletic brand offering innovative, superior quality apparel and gear for the athlete in all of us.