Highlanders and Salvation Army team up to help Kiwis in need

The Salvation Army has entered an exciting new partnership with the Highlanders rugby club, a combination of two iconic brands that’s a win-win for southern communities.

The Salvation Army’s iconic red shield logo will be seen on Highlanders players’ and training shorts for the duration of the 2025 Super Rugby Pacific competition. There will also be collections at Highlanders home games, where fans can support The Salvation Army with donations.

The Highlanders will also help with three Salvation Army digital campaigns, including the well-known Red Shield Appeal that raises much-needed funds to support The Salvation Army’s operations helping Kiwis across the motu, including in Otago and Southland.

As rugby unites the nation—including the Deep South—so too does The Salvation Army. Both have deep community roots—The Salvation Army even first got started in New Zealand in Dunedin in April 1883.

“We’re delighted to be working together. It’s a fantastic opportunity for two iconic brands to join forces and make a real, positive difference for Kiwis,” says Tim Hamilton, Salvation Army Director of Supporter Engagement & Fundraising.

A strong support system is key to success in rugby—just as it is when overcoming

challenges such as housing instability or addictions. The Salvation Army supports Kiwis and their whānau with services such as social and transitional housing, addictions services, positive lifestyle programmes, food support, and financial mentoring. Professional rugby players also know success is a team effort—which is also what The Salvation Army offers clients thanks to the tireless mahi of staff and volunteers. 

Mike Kerr Commercial Manager of the Highlanders says “We’re thrilled to strengthen our partnership with the Salvation Army after a few years working together to highlight and support their local initiatives."

"This collaboration enables The Highlanders to make a real impact and build deeper connections within our communities. It really is a privilege to work alongside such a dedicated and hardworking organisation.”

The partnership comes amid an exciting time for The Salvation Army in the Deep South. In June 2024, The Salvation Army opened the Suzanne Lund Community Loft Apartments in the Loan & Mercantile Building on Dunedin’s waterfront. 

The conversion of such a historic property into 30 social housing unites is a first in Aotearoa.

Last year The Salvation Army helped more than 150,000 Kiwis and their families, including thousands in Otago, Southland and the lower South Island.

ENDS