MEDIA RELEASE – Thursday 20 February 2014
Challenge announce support of the Highlanders

Check out Aaron Smith and Hayden Parker surprising Challenge customers at the
Pump by filling up their tank with free petrol from Challenge - CLICK HERE

This Super Rugby season, everything Challenge touches will turn to gold – blue, maroon and gold, that is. New Zealand’s largest locally-owned service station network has been named the official fuel supplier of the Dunedin-based Highlanders Super Rugby team.
The deal is for two years, with the option of an additional year. The deal will see the Challenge logo appearing on the back of Highlanders team shorts, in addition to providing road safety messages during games and advertising at the Highlanders Forsyth Barr Stadium base.

Challenge will also be the game day sponsors for the Highlanders vs. Hurricanes game, on Friday March 21st at Forsyth Barr Stadium. In announcing the partnership with the Highlanders, Challenge Dealer Group Chairman, Simon Bratton says although Challenge enjoys a strong base in Otago and Southland, all Challenge dealers are extremely excited to be involved with the Highlanders team.

“Challenge also operate in a dynamic, competitive environment – and we share the same sleeves-up, work hard and keep improving ethos the Highlanders have perfected,” Simon says.
The Challenge service station network is supplied by Farmlands Fuel, a division of Farmlands Co-operative Society Limited. Farmlands Fuel General Manager, Mark McHardy says Farmlands Fuel is proud to be associated with two great Kiwi names – and the partnership now established between them.
“Both the Highlanders and the Challenge network have a strong affinity with regional New Zealand, which is the same area Farmlands services every day,” Mark says.
“This is an exciting development in the evolution of the Challenge brand and we wish Jamie Joseph and the Highlanders all the best for the 2014 season.”
Highlanders General Manager, Roger Clark says he is delighted to welcome Challenge as the official fuel supplier of the Highlanders.
“The Highlanders are excited by the scope this partnership provides us through Challenges’ network, so we can further engage with the rural community,” Roger says.
“The loyal and strong support the Highlanders receive across the region and in New Zealand will assist promoting the Challenge brand – and their support of the Highlanders.”
Challenge is proud to have secured this sponsorship, showing support for sport in the country that owns and uses its services.


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