Highlanders' New Ticketing Partner to Helping Get Kids to Lions Game
- March 13, 2020
After 21 years with Ticket Rocket (formerly Ticket Direct), the Pulse Energy Highlanders have announced today a new ticketing partnership with Ticketek.
To celebrate Ticketek joining the Highlanders family they are helping kids get to the Highlanders v Lions game on Saturday 21 March for FREE - early kick off at 4.45pm*. The Kids Free section will be a General Admission area in the North Stand Upper sections 208-209 for this game.
Highlanders CEO Roger Clark said: “While we’re saddened to be leaving a long-term partner and supporter of rugby, not only in Otago but in New Zealand, we are excited to be moving to a global partner like Ticketek and we think the move will be beneficial for our fans.”
“We’re thrilled that Ticketek are helping to make the rugby more accessible for kids to attend the Lions game next Saturday. We’ve got a big family focus for the Lions game with it being our first Saturday game and an early kick off and we’d love to see the stands full!” The Highlanders have been working with Ticket Rocket and Ticketek to transfer to the new system and hope to make the transition as smooth as possible for ticket purchasers and members.
Ticket Rocket CEO Matthew Davy said: “It’s been an amazing 21 years with the Highlanders, from the early days at Carisbrook and a Home Final in our very first year of ticketing in 1999! It’s been a fantastic journey that wouldn’t have happened without the support of the Highlanders and the vision of people like Neville Frost, John Hornbrook and so many other supporters who believed in us and gave a chance to a couple kids from Canada starting a business in Dunedin. I can’t express my thanks enough.
"We’re very excited about our own new direction with Ticketek and the evolution of our ticketing business. The Highlanders are in very capable hands going forward with a great partner like Ticketek, who are so focused on delivering amazing experiences to our Customers.”
Ticketek has over 40 years’ experience in the sports and live entertainment industry and is very proud to be the ticketing services partner to New Zealand’s leading sporting entities and venues. The business has grown at rapid speed in more recent years with their powerhouse advancements in the data, digital and technology areas in particular.
“Ticketek NZ have successfully partnered with NZ Rugby and the HSBC Sevens for many years now and are deeply passionate about helping more sports fans from across the country get along to the Highlanders games,” said Ticketek Managing Director Trina Tamati.
In 2019 Ticketek won Global Ticketing Business of the year for their market leading approach to innovation in ticketing technology, fan engagement, digital marketing and consumer insights, all developed based on the needs of their partners and fans.
“We’re really excited about extending those innovations into the South. Being able to offer Highlanders fans first-in-market digital capability that ultimately means more fans at each home game to support your team.” Mr Clark reassured, “all current 2020 membership cards and tickets issued under the Ticket Rocket system will be valid and will work as normal when you scan them at the gate. Ticket Rocket, Ticketek and the Highlanders Ticketing Team have put in a lot of hard work to transfer the information between systems and ensure the least amount of disruption to our fans.”
The transfer will take place at 12.00pm, Friday 13th March and tickets for all remaining Highlanders home games will be available on ticketek.co.nz/highlanders.
*Kids Free tickets will be available in the North Stand Gold Upper Sections 208-209. This area will be GA for this game only. Limit of two kids per paying adult. Available online. All kids must have a ticket to enter. Excludes the Take a Kid to the Highlanders area and goodie bags.