Pulse Energy Highlanders extend relationship with Swanndri
- December 5, 2016
The Pulse Energy Highlanders are delighted to welcome Swanndri as major partner.
The Pulse Energy Highlanders are delighted to welcome Swanndri as major partner. After enjoying a good relationship as an off field apparel sponsor since 2015 Swanndri will now appear on the Highlanders game day match jersey. “This is a fantastic opportunity for our club to be associated with such an iconic kiwi brand as Swanndri. I know the players have provided us with very positive feedback over the last few seasons about the quality, look and feel of the Swanndri garments” says Highlanders CEO Roger Clark.
“One of my everlasting memories of the 2015 final will be all those blue and black swannies invading the pitch at the final whistle”.
“We have been working closely with Swanndri over the last two years, exploring ways in which we can be of mutual benefit to each other. We believe the strength of our two organisations is that we stand for the same strong values and we are both intent on growing our brands even further “says Highlanders Commercial Manager Mike Kerr.
“Swanndri has been involved with the Highlanders for the last two seasons supplying the guys with game day kit, but as of next season we are very proud to have elevated this relationship to become a jersey sponsor” says Swanndri Chief Executive, Mark Nevin. “Otago and Southland have always been very strong regions for Swanndri and so this is a wonderful way to say thank you to all those who have supported the brand over our 100 plus years of history.”
In the last two seasons Swanndri has provided iconic styled shirts and outerwear to the squad, but for 2017 they guys will be stepping out on game day in a smart looking kit which includes a blazer made from 100% New Zealand merino.
Nevin says “the values the Highlanders brand represents are closely aligned to those of Swanndri, and so coupled with the strong national market presence we have and significant international growth into Australia and the UK, this sponsorship is a very good strategic fit.
The agreement is for two years.